It is our objective to have as many qualified buyers as possible exposed to your property until it is SOLD. Furthermore, we will communicate the results of our activities to you on a regular basis. We will constantly seek the best possible methods of exposing your property to potential buyers in the marketplace and, last but not least, we will assist you in obtaining the highest dollar value for your property with the fewest problems.

LISTING PREPARATION:

Pricing— Help you price your property to achieve the best sales price in a timely manner by preparing a market analysis detailing comparable properties sold in the last 6 months and current market trends. Provide marketing and pricing insights gained through our firsthand experience with your neighborhood due to the volume of business we do and through our extensive previewing of homes for sale.

Staging— Make recommendations to you about preparing your home for sale that will increase your home’s value and help reduce its marketing time. Provide you with an award-winning consumer education video on staging your home for sale.

MARKETING:

800# Hotline— Advertise your property through The Johnson Team “Hotline for Hot Properties.” Buyers can call our exclusive 800 number 24 hours a day for a talking ad on your home and can connect directly with us for more information or to schedule a showing. We are paged immediately with the phone number of all callers! We follow up!

Internet— Advertise your home to potential home-buyers worldwide on our award-winning web site at www.JohnsonTeam.com and www.swmls.com. Your Internet ads include color photos of your home together with a write-up of its special features.

Homebook— Prepare an informational Homebook brochure for your home with color photos of the property and a list of features and benefits, to be given to prospective buyers to answer questions about exceptional features of your home.

MLS— Enter your property in the Multiple Listing Service data base immediately, exposing it to close to 4,000 agents in the Albuquerque metro area.

Agent Network— Market your home directly to agents through flyers, faxes, phone calls and personal contacts. In particular, send a flyer about your home to

our referral network of over 200 agents in the City, including Top Producers, agents who have sold our listings in the past, and Certified Residential Specialist. Include your

home in tours as opportunities arise.

Buyer Data Base— Using our Buyer Instant Notification System, our Buyer Specialists will immediately contact all buyers from our buyer data base whose interests match this type of property.

Ads— Advertise your property a minimum of two times during a listing period in a variety of media according to the best market response segments, including the Albuquerque Journal, the Internet, and direct mail flyers to over 5,000 targeted recipients, including move-up, move-down and first time buyers.

Signs— Create additional exposure through a professional full-color For Sale sign and riders, including a rider with your home’s 24-hour 800#, and an electronic Lock Box Key System.

Info-To-Go— Place a photo flyer for your home in a brochure box on your yard sign for instant information to any potential buyer driving by.

SERVICE:

Pre-qualify— Pre‑qualify buyers, screening lookers, to ensure that you receive offers from serious buyers only.

Feedback— Contact all salespeople who have seen the property to check for buyer interest, to provide them with information that may facilitate a sale, and to request feedback and suggestions for any changes that should be made to make the property more marketable.

Communication— Keep you informed of current market conditions by providing:

•Feedback on showings

•Competitive comparables on market

•Sold properties in your price range

•Copy of ads and flyers

Net Out— Represent you in the presentation of all purchase agreements and negotiate on your behalf the best possible price and terms. Complete a schedule of “CASH IN POCKET” for each offer presented.

Escrow— Handle follow‑up and keep you informed, after the contract has been accepted, on all mortgage, title, and other closing procedures:

•Mortgage applications for buyers

•Appraisal ordered and comparables provided to appraiser

•Follow-up on mortgage approval

•Order title work and direct it to the Title Company

•Order closing papers drawn and confirm the closing date with all parties

Our Team— Personal assistants and team members, including licensed Buyer Specialists who spend 100% of their time working with buyers, an Associate Agent, a licensed Marketing Manager, a licensed Client Care Specialist, plus myself—available for your needs, questions, problems, and concerns.

Available— Have pagers and cellular phones to be available at any time for showings or offers on your home.

The Check!— Attend your closing and DELIVER YOUR CHECK!